How SEO Web Content Writers Should Write Articles

Formatting tips

People don’t read web pages like they do printed pages.

You need to use more paragraphs and make them short. A long paragraph becomes very unreadable on a screen.

Make use of bullet points or Make use of numbered lists

Use sub-headings to sub-divide your pages.

These techniques can help make your article easy on the eye.

Keeping them interested

You must try to know or imagine what your reader is interested in and that is the thing you will offer in your headline so put more meat into the detail. Here’s an example:

Headline/Title:

How to get the best deal on binoculars

Body of the article:

When you shop for binoculars, whether online or offline, there are 3 different things you need to consider carefully or you can end up wasting your money buying the wrong type. Here’s a checklist that will help you make the right decision:

1. Are you using your binoculars at night or during the day? If you are mainly going to use them in dark conditions you need to buy them with the biggest objective lens you can afford – that’s the big one at the front – because this effects their light-gathering power. The bigger the lens, the more light gets focused onto your eye and the easier it will be to see detail even in dark conditions.

2. Are you going to be carrying your binoculars around with you a lot? If so, you need to consider

a. The weight factor.
b. The ruggedness of the design.

3. Is magnification the most important aspect of your binoculars? If so, then you may need to consider mounting them on a tripod because it is difficult to hold high-magnification binoculars steady enough to take in the detail.....

See the point? The copy addresses and develops the interest of the reader. Not all readers will be interested but those who have seen the headline and become attentive will read on.

Style points:

Use figures rather than bland statements.

Example:
"The use of specific facts on a web page can increase the time people spend reading the page by up to 73%."

Don’t write in a formal style if you can avoid it.

The relationship you have with your reader should be like a one-on-one with a friendly teacher who knows his or her stuff.